Email campaigns · 2026

Land in her inbox at exactly the right stage.

Solus emails to verified Parent Room mums, every one confirmed pregnant at a Window to the Womb scan with a known due date. Target by stage of pregnancy, region or baby's age.

47,136 pregnant right now Targetable by week of pregnancy 34% average open rate 90,000+ with baby From £115 CPM
Rates

Fully brand-owned emails, to opted-in members

Dedicated sends your brand owns end to end, targetable by stage of pregnancy, region or age of child. Our emails average a 34% open rate.

Full Database Solus
Standalone branded email to all currently pregnant subscribers, no filter. Maximum reach.
£115 CPM · full database
Geo or Stage Solus
Filter by location OR stage of pregnancy, with a send cap to fit budget.
£125 CPM · single filter
Full Targeted Solus
Combine location and stage of pregnancy, the most precise send.
£135 CPM · most precise
Existing Parent Solus
Reach parents after birth, targeted by age of child: newborn, infant or toddler.
£115 CPM · post-birth
Editorial Email mention
Sent to the whole database, with clicks through to your site. Also included in many of our packages.
£1,500 per send

Solus sends: minimum 10,000 addresses · plus £250 set-up per campaign · volume discount of £5 off CPM for 2 to 3 sends and £10 off for 4 or more. Send to partners and grandparents too, tone adapted to each: POA.

Cost calculator · during pregnancy

What would a pregnancy solus email cost?

Tap each stage of pregnancy you want to reach (pick as many as you like), or use a quick pick. Figures are the mums at each stage right now.

Quick pick:
0mums reached per send
0estimated opens per send (34%)
£0CPM applied
£0per send
£0campaign total, incl. £250 set-up

£
Type a budget to see how many addresses it buys for a single send at the stages selected above.
Cost calculator · after baby arrives

What would an Existing Parent solus email cost?

Once she has had her baby, reach her by baby's age. Around 90,000 members have now had their baby. Tap each age band you want to reach (pick as many as you like), or use a quick pick.

Quick pick:
0mums reached per send
0estimated opens per send (34%)
£0CPM applied
£0per send
£0campaign total, incl. £250 set-up

£
Type a budget to see how many addresses it buys for a single send at the stages selected above.

All prices exclude VAT, confirmed at insertion order. Creative subject to editorial review, supplements, finance and health claims in particular.

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Let's talk

Put your brand in The Parent Room

Tell us your category and the stages you want to reach. We will confirm availability and category exclusivity, and build a plan around your budget.

katie@motherhood.online